Who you are

As a PR Leader you are part of our Communication function, and our purpose is to position IKEA as a meaningful and trusted brand. In this role you will be the country lead for Public Relations, responsible for our press office and for positioning the IKEA brand in Switzerland.

This is an 80% maternity cover position to be filled from 1 August 2025 until 31 March 2026, with the potential for a fixed-term continuation to be evaluated toward the end of the contract.

• We don't care what professional education you have or what you studied. What matters is that you have a proven track record in the leadership of communication teams and communication agencies
• You have a passion for home furnishing and retail trends and implementing them in communication strategies
• You have many years of professional experience (at least 10+ years) in PR in the agency environment or at corporate side
• You have deep knowledge in media relations - product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
  Ideally, you have industry experience in retail and have already worked on international brands
• You are familiar with the Swiss media landscape-and have up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
• You can compile the results of press work into concise, impactful reports for C-level stakeholders
• You are skilled in stakeholder management-and create engaging communication while effectively managing relationships with media and other stakeholders

• Strong text and language skills in German OR French and English (written and spoken)

  Your responsibilities

Your Responsibilities would be:

• You develop and implement positioning strategies-by creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
• You promote and protect the IKEA brand-by developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
• You engage in impactful communication-by managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
• You strengthen communication preparedness for crises-by developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
• You identify and support IKEA leaders by training and supporting them to be effective and inspiring communicators
• You act as a media spokesperson, when appropriate.
• You increase brand awareness-by utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively
• You lead & develop a team with two direct reports.

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we-re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Good to know

At IKEA we pay fixed monthly salaries. That means that whether you are on holiday or take time off in lieu of overtime, your salary will be the same.

There are many ways to say, -thank you-. The benefits from IKEA are part of that and benefit you too!

Besides 15% staff-discount you benefit from 28 holidays (based on 100%), eight weeks paternal leave, four months maternal leave, contributions to public transport tickets or free on-site parking, full access to the LinkedIn Learning platform, discounted meals in the staff canteen, and the IKEA bonus system.

At IKEA you find endless opportunities to develop yourself. We support our co-workers, who are interested, to change teams or roles and to realise their ideas.

If you feel spoken to, click on -apply now- and let us know through your documents why you are motivated to fill this role. We look forward to hearing from you!

After a first selection we will contact you and - if we think there might be a match - discuss the next steps.

We continuously examine all applications and discontinue the hiring process as soon as we have found the right candidate. Therefore, please submit your application as soon as possible.